Branding Strategy
Anvay
Client Profile: A businessman and artist, balancing structure with creativity, living in a multigenerational household with three children and two elderly parents. The home needed to be a seamless blend of sophistication, longevity, and functionality—accommodating diverse lifestyles while maintaining openness, elegance, and Vaastu compliance.
Design Brief
“A well-designed space is one where the entire composition stands out, rather than individual elements competing for attention.”
Location
PS Reserve, Kolkata
Size/Area
5000 sq. ft
Project Type
Residential Interiors
Project Duration
6 Months, 2024
Design Strategy & Concept
Core Design Principles Implemented
Achieved through symmetry, balance, and centering, even with irregular structures
Reconstructing staircases & integrating retractable partitions
Durable & elegant finishes aligned with the client’s lifestyle
Maximizing light, air, and energy efficiency in a 5000 sq. ft apartment
Space Planning & Functional Optimizations
Creating a functional utility area
Long life of 15 years +
Low maintenance
High rise restrictions for material transport and labour
Value engineer solutions - Smart substitutions without quality compromise
Space Planning & Functional Optimizations
Bespoke Design & Smart Integrations
Material, Finishes & Sensory Experience
Lighting & Color Strategy for Mood Enhancement
